The theme for this year's Perth Workshop is "Traditional vs Emerging E&P Data Management." The oil industry has always been a cyclical one and it is going through challenging times right now.  E&P data and people may be the companies' main assets, but data volumes, variety and complexity are increasing dramatically while data expertise is becoming more difficult to access.  Keeping the (data management) lights on during a downturn may not seem like a priority to management, yet the expectation is that the data will be ready for exploitation when needed, including in new ways such as "data mining" and "machine learning".   Click here to view the presentation by Nigel Deeks, Schlumberger   Click here for the PPDM event page